Complete Pet is here to make choosing for your pet simpler, smarter, and a little more fun.

We handpick a tight range of premium, vet-trusted essentials, chosen through clear criteria, expert advice, and real-world testing. Every product earns its place, because when we say, “this one’s good,” you know it’s really good.

  • If it’s not good for pets, it’s not on our shelves. Simple as that.

  • No shortcuts, no fillers, no fluff. Just products that do what they say they do.

  • Clear labels, honest claims, zero nonsense. You’ll always know what you’re buying.

  • Guided by science, checked by vets, chosen for pets.

  • Pets and people belong together. We celebrate that bond. Online, offline, and everywhere in between.

The Stamp of Approval

Alan and Annie don’t hand out approvals lightly. Every product that carries the Approved Stamp has been:

  • Sniffed, chewed, and tested - if it doesn’t pass the pet test, it doesn’t make the cut.
  • Backed by experts - vet-trusted, science-led, and chosen with care.
  • Loved by pets (and their humans) -real-world tested, so you know it actually works.

It’s more than a logo - it’s your shortcut to the good stuff. When you see the stamp, you know it’s been signed off by the toughest critics of all: the pets themselves.

For Pets. By Pets. Approved.

Turns out sharing photos of ourselves is a thing. So we’re trying it.

Tag us in your photos - we’re collecting the best-looking pets on the internet!

@Completepetuk

Our Events

View our calendar below to see our upcoming events.